‘1.1 billion views’: Women’s T20 WC delivers record-breaking fan engagement numbers – cricket

The International Cricket Council (ICC) on Thursday revealed file digital and broadcast viewing figures for the Womens T20 World Cup 2020, which has grow to be one of the crucial watched womens sporting occasions in historical past.

ICC’s digital channels have been in overdrive throughout the February 21 to March eight occasion in Australia, with an astonishing 1.1 billion whole video views, making it essentially the most watched ICC girls’s occasion ever and the second most profitable ICC occasion after the Men’s World Cup 2019.

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The determine was greater than 20 occasions the video views delivered within the earlier version performed within the West Indies in 2018 and 10 occasions the earlier most profitable girls’s cricket occasion, which was the Women’s World Cup in 2017.

The record-breaking pattern continued by way of broadcast with the ultimate of the occasion reaching file viewership in each India and Australia, after their groups performed in entrance of 86,174 followers at Melbourne Cricket Ground on International Women’s Day.

As India made the ultimate of the occasion for the primary time, followers watched 1.78 billion viewing minutes of stay match motion on TV of that sport alone. The determine is 59 occasions greater than the ultimate of the earlier version in 2018 between Australia and England, and comprised 35 per cent of the general viewership for the match.

The stay common viewers for the ultimate in India was 9.02 million, larger than all matches of the 2018 match performed within the West Indies. This determine is 154 per cent larger than the second most seen match within the competitors the match opener between Australia and India on February 21. The general viewing minutes throughout the entire occasion in India was 5.4 billion, nearly 3 times greater than the 2018 version.

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The digital streaming figures too have been spectacular in India, peaking at 3.1 million for concurrent customers of Hotstar throughout the last.

In Australia, the common viewers for the ultimate was 1.2 million, making it essentially the most watched girls’s cricket match and the sixth-most watched cricket match ever on subscription tv in Australian broadcast historical past.

Chief Executive Manu Sawhney: “These fairly excellent broadcast and digital numbers reveal the facility of girls’s cricket to mixture an enormous international viewers and have interaction followers. This undoubtedly consolidates our place as one of many main girls’s sports activities on the earth and we need to construct on the momentum from this occasion and create an extended-time period sustainable basis for the sport.

“We have constructed on the record-breaking success of the Men’s World Cup 2019 and continued our give attention to deepening engagement with current followers and bringing new followers to the sport with related, participating content material that goes past match highlights. Cricket followers need aggressive cricket with context and the world’s greatest gamers didn’t disappoint in Australia earlier this 12 months,” he added.

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